Ep. 116: Will Tenney (Crush Music) | Streaming, Strategy, Promotion, and More

Will Tenney is the head of Streaming Strategy and Promotion at Crush Music, he was the co-founder of Sun Pop Records out of NYC and currently plays in the alternative band EXIT. In this episode we take a deep dive into the current state of music streaming and promotion in 2021 and what the best practices artists and industry can use to stand out amongst so much noise. Will also shares his come up story of playing in bands at a very early age, to co-founding a record label and so much more. I really loved this one. Will is a great friend of mine and shared so much knowledge in this one! If you like it, do us a massive favor and share it online or with anyone you know that would like it!

Timestamps:

0:00 - Intro

4:34 - Who is Will Tenney

9:20 - Finding His Passion for Music

18:30 - Starting His First Band

26:50 - After College & Escaping His Bank Job

33:04 - How to Start A Record Label

41:50 - Becoming A Part of Crush Music

50:21 - Algorithmic Returns Over Playlisting

59:00 - The Power of Building a Community

1:03:32 - What the Industry Is Looking For In An Artist

1:07:09 - An Email Will Would Respond To

1:12:58 - Will’s Advice

Will Tenney: @callme_will

EXIT: @weare_exit

Andrew Cramb: @andrew_ftw

Produced & Edited by - Deanna Elise: @deannaelxse

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Bonus Patreon Content: https://www.patreon.com/whereareallmyfriends