Ep. 114: How to Promote Your Music in 2021 | OKAY! KENJI Interview

Kenji shares the steps he's taken to successfully promote himself as an artist in 2021. We break it down and talk a ton of specifics like how to target and reach your ideal fanbase, then how to build real meaningful connections and how important that is. He also breaks down in detail the steps he took to get signed to help anyone else out there do the same.

If this episode helps you, do me a massive favor and share it with someone else you know that will like it!

Timestamps:

0:00 - Intro

2:35 - Who is Okay! Kenji

3:04 - OG Fan of the Podcast

8:00 - The Artist Journey

15:25 - Getting Signed is Easy

16:42 - Overvaluing Connections

22:30 - Facebook Ads Are a Game Changer

26:10 - Less is More for Social Media

28:37 - Targeting Your Fans and Audience

33:50 - Using Discord to Engage With Fans

40:00 - Easy Doesn’t Mean Not Hard Work

41:15 - Staying Focused on Three Things

43:18 - What Inspired the Discord

46:20 - Community Over Traffic

52:00 - What’s Next

OKAY! Kenji: @okaykenji

Andrew Cramb: @andrew_ftw

Produced & Edited by - Deanna Elise: @deannaelxse

Where Are All My Friends:

Bonus Patreon Content: https://www.patreon.com/whereareallmyfriends