Ep. 172: How To Create GREAT Brand Strategy with Micah Heykoop (Another Brand Studio)

Micah Heykoop is the Managing Director and a partner at the brand studio "Another". He's also a co-founder of the agency Candid Network. In this episode he shares a ton of knowledge on how to define purpose and meaning in your brand identity, how to create strong brand strategy, and the importance of defining the "why" in any project. I learned a TON in this episode and hope you do too.

If you find this one helpful, do us a massive favor and share it online or with a friend!

Chapters:

3:50 - Who is Micah Heykoop

5:44 - His Day to Day

9:14:- Defining the Why

12:04 - Finding the Why

19:18 - College & Working at Toms

27:24 - Miyagi Moment to Tradeshows

30:48 - Leveling Up in Toms

37:50 - Leaving Toms & Going to Matte Black

45:42 - Agencies & Branding

59:21 - Purpose & Meaning in Your Brand

1:00:34 - Strong Brand Identity

1:03:54 - Strategy vs Tactics

1:10:24 - Having GREAT Brand Strategy

1:15:55 - Candid Network & Another

Micah Heykoop: @micahheykoop

Another: @only__another

Candid: @_candidnetwork_

Andrew Cramb: @andrew_ftw

Produced & Edited by - Deanna Elise: @deannaelxse

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