Ep. 89: Mark Arcenal | Building Brands and Legacy
Mark Arcenal may be best known for starting two massive brands, Fatlace and Illest. However, he’s done quite a lot more than that and continues to build and create. He joins us this week to tell his story of going from working at Nike, to starting his own brands, scaling like crazy, and constantly chasing what he’s passionate about.
Timestamps:
0:00 - Intro
5:45 - The short version of Mark’s come up story
7:50 - Starting Fatlace.com in 1999 and what that led to
10:00 - Going to work for Nike
13:00 - What was your first omg I bought this car moment?
14:52 - How Illest blew up
15:54 - Was it scary leaving Nike and going all in on Illest?
16:45 - Was it a challenge to build and scale Illest to keep up with the demand?
18:30 - The next generation of tastemakers and leaning into your friend circles
21:00 - What are you currently up to and where do you see the future of things going?
31:09 - What is your advice to those chasing the thing they’re passionate about?
32:35 - At what point do you have to hire help?
38:00 - What are some projects that you’ve worked on that people don’t realize?
40:00 - What do you do for outside companies?
42:40 - What’s your advice to people who have been given a shot?
45:20 - Where can people find you?
Mark Arcenal: @mrk.rcnl
Andrew Cramb: @andrew_ftw