Ep. 83: Bryce Carr (Fender) | How To Get Brand Partnerships & Develop Relationships
Bryce Carr is the Director of Artist Marketing at Fender Musical Instruments Corporation. He joins us this week to share some tips and tricks on working with brands in the musical instrument space and to share some thoughts on brand partnerships.
In addition we talk about Fender as a brand and some of the incredible things they’ve been focused on lately.
Bryce provided so much value in this one! If you got something out of it, please do us the biggest favor and share it with a friend that would enjoy it as well!
Timestamps:
0:00 - Intro / Who you are and what you do
4:35 - Bryce’s backstory and early days
8:00 - Working at Ultimate Ears
14:20 - Working at Bandsintown
19:10 - Going back to USC for his MBA
21:05 - Is college worth it?
24:50 - Going to work for Fender
27:50 - How does an artist develop a relationship with Fender?
38:50 - Fender’s goal to elevate their artists by telling authentic stories
44:20 - Fender’s focus on diversity
49:05 - Where do you see the future of music going?
55:10 - Fender’s ethos is incredible
1:01:20 - How to get in touch with Bryce
Bryce Carr: @brycebcarr
Fender: @fender
Andrew Cramb: @andrew_ftw