Ep. 70: Merch 101: How To Make Merchandise | Andrew Doyle (Overcast Merch)

Merchandise

Nov 2

This week Andrew Doyle joins the podcast to teach you everything you need to know about making high quality merch for your artist project.

We get into all of the essentials like: estimating quantities, understanding different garments, what it should cost to get merch made, getting designs, different payment terms, and different fulfillment options, and how to make extremely custom clothing.

Timestamps:

3:50 - Who you are and what you do

4:52 - Growing up in Iowa and getting into the punk and hardcore scene

15:29 - Booking shows then having a life changing moment

22:00 - A rough start to Overcast (his merch company) and moving to Long Beach

28:00 - Finally making it! Having huge success with Overcast

34:40 - Practical tips on how to make merch

35:50 - Pros & Cons of online print on demand vs. using a proper merch company

40:45 - The Fundamentals: Estimating quantities, understanding different blanks, getting designs, different payment terms, and different fulfillment options.

45:35 - It’s not as hard as you think. Don’t worry and don’t get ahead of yourself!

47:05 - How much should a very basic t-shirt cost to make?

49:50 - Fulfillment: Should you be shipping merch out yourself, or using a company to do it for you?

55:35 - What does it cost for a company to run your merch store for you?

1:02:45 - Why do some merch companies make you sign contracts, and is it smart to take an advance?

1:05:35 - TL;DR - Andrew’s Merch 101 Summary

1:08:15 - Making super custom merch

1:14:55 - How many units do you have to order to make custom merch and have it be profitable?

1:21:05 - It’s not possibly without Bailey. Always appreciate Bailey. Forever.

1:29:05 - How do people get in touch with you?

---

Andrew Doyle: